The Sandy Tracks Academy
Welcome to

The Sandy Tracks Academy

The Academy built to help you create scroll-stopping content and build the skills to step away from the 9-to-5 by turning your weekend passion for adventure, 4WDs and camping into a career.

Book a Free Call With Gav A short chat, no pressure
1M
Instagram
370K
TikTok
50K
YouTube
1.4M+
Combined Audience
The bigger picture

From borrowing to building

2 years ago I took out a loan on a new LandCruiser. 12 months later I owned a $400K 78 Series and a $200K boat, built outright off the back of content creation and brand deals.

I'm not telling you this to flex. I'm telling you because not long ago, I was exactly where you are right now. Three years ago I took the leap and posted my first bit of off-road content. Now it's your turn, and this Academy is your starting point.
Reality check

You don't need better gearYou don't need a better timeYou need a better plan

Most people never start because they think they're missing something, and that couldn't be further from the truth. Let's bust some of those myths, right now.

Myth 01

"I need a proper camera and proper gear to start making good content."

✦ Reality: Approximately 80% of my content, including some of my most viral reels, were filmed entirely on my smartphone.
Myth 02

"People like me don't get to quit their job for this."

✦ Reality: Three years ago I was stuck in a FIFO job, with no filming or social media background. The one thing I had was a burning desire to quit the rat race and a willingness to invest in learning how to do it through content. Twelve months later, I quit my job to create content full-time.
Myth 03

"I don't have any filmmaking or content creation experience."

✦ Reality: The nights before I filmed my very first video for @sandy.tracks, I spent them doing courses and watching tutorials on how to film and create content. Twelve months later, I was one of the biggest creators in the 4x4 niche.
Myth 04

"You need a big following to get brand deals and sponsorships."

✦ Reality: I locked in almost $30,000 worth of brand partnerships for my first build before I'd posted a single video on @sandy.tracks. Brands want quality content, and the Academy teaches you exactly that.
Let's be honest

Are you always counting down the days to your next trip?

  • What if the trip never had to end?
    Get paid to keep exploring.
  • Do you spend crazy money on 4x4 mods and camping gear?
    Imagine your content paying for it instead.
  • Are you always scrolling Instagram anyway?
    Get paid for it instead.

What's on offer

Creator Masterclass

The 8-Day Off-Road Creator Masterclass

An easy-to-follow series of online modules teaching my exact filming and editing methods to create arguably the most recognisable style of content in the 4x4 niche.

See the full 8-day curriculum▾
Day 01Introduction

Getting Set Up

A 3-lesson introduction to the equipment I use, and what I'd recommend depending on your budget and current skill level.

Day 02Fundamentals

Equipment Fundamentals

10 lessons on how to use my smartphone and camera to get that scroll-stopping quality. I break down exactly how I set mine up, down to every last setting, and how I approach every shoot, from the moment I arrive on location to the moment I hit record.

Day 03Strategy

The Content Playbook

5 lessons breaking down the types of content I create, why some take off and others don't, which types convert better to followers, and what matters for personal branding versus landing brand deals.

Day 04Filming

Creative Filming

7 lessons on holding a viewer's attention by telling a story through movement, composition and angles. Here we bring all the fundamentals together, and you'll discover the secrets behind why my videos stand out the way they do.

Day 05Editing

The Editing Blueprint

5 lessons introducing every program and asset I use daily, including the single biggest cheat code for insane-quality posts.

Day 06Editing

Editing Basics, Part 1

8 beginner-level editing lessons, with access to my raw footage from real shoots so you can edit alongside me and recreate some of my most-viewed content.

Day 07Editing

Editing Basics, Part 2

4 lessons on masking, added effects and sound design, where good footage becomes content people can't scroll past.

Day 08Colour

My 5-Step Colour & Quality Workflow

6 lessons on the exact 5-step colour grading and export process I use on every video. You'll grade and export one of my videos alongside me, and get access to my never-before-released editing LUTs

★★★★★
"Have just gone over the course... and dude, I have to say... it's great. No bullshit. It's clear, easy to follow, the graphics with examples are perfect. It's some of the best 'course lessons' I've ever watched! It's entertaining, unlike the boring whiteboard videos most courses use, and incredibly informative."
@_benbrebner@_benbrebner, 100K creator on Instagram
1:1 Coaching

The Sandy Tracks Method

The secrets behind my social media growth and personal brand building, revealed over 6 one-on-one sessions with me. The same strategy that took me from 0 to over 1.4 million followers across platforms in under 3 years, posting just 2 new pieces of content a week.

See the full breakdown▾
  • 01

    Two 1:1 Sessions

    Covering my personal growth and social media strategy. Because it's one-on-one, you can ask questions and get answers specific to you and your account.

  • 02

    An 8-Week Strategy

    An eight-week strategy built around you, your goals and your content, implemented step by step alongside me.

  • 03

    Four Fortnightly 1:1 Follow-Ups

    Content reviews, filming corrections and editing feedback, with suggestions to keep you on track between sessions and pointed in the right direction long after.

Instagram DM from Aussie Destinations thanking Gavin for a growth tip that paid off @aussiedestinationsunknown@aussiedestinationsunknown, 100K creator on Instagram
Coming Soon

The Off-Road Photographers Masterclass

A dedicated masterclass covering 4x4 and brand photography — currently in the works, with the full curriculum coming soon.

The Pre-Release Offer

The Entire Sandy Tracks Academy

An offer only for those who registered for pre-release.

Are you ready to change? Are you ready to take the leap? Only 5 spots left for this intake — don't miss your window.
Reel Insights

Steal My Strategy.

Years of trial and error, so you don't have to start from zero.

Screenshot of the @sandy.tracks Instagram profile showing 1M followers, 279 posts, and 56.9M views in the last 30 days
A proven strategy. A strategy that works. And a strategy I'm now ready to share.
Why the call exists

The Academy isn't for everyone. On purpose.

  • 01

    Is it the right fit?

    We talk about your goals and your trips, and whether you're after general content growth or want to properly nail the off-road and camping niche the way I have.

  • 02

    Are you ready to invest in yourself?

    Not only financially, but in time and commitment. If I'm investing my time teaching you everything I know, I need to know you'll put the same into yourself.

  • 03

    Then we pick your path

    We cover the practical stuff too — time zones, language, how often you get out on trips — then decide together: the Sandy Tracks Method, or the Academy's self-paced track.

Gavin Fleay leaning on his Troopy build at sunset
Meet your mentor

G'day, I'm Gav

The bloke behind Sandy Tracks. A few years ago I was working FIFO, with no filming background. I was fed up and wanted a change. So I invested time and money into learning everything I could about content, and kept at it until I found what worked.

15/11/2023 — posted my first reel on @sandy.tracks.
11/11/2024 — quit my job to create content full-time.

In three years I've built an audience of over 1.4 million across Instagram, TikTok and YouTube and worked with some of the biggest industry leading brands along the way.

"There is nothing stopping you from doing the same. I'll show you how."
Brands I've worked with
ARB JMACX REDARC DJI METHOD NITTO
The point of all this

The freedom

No boss. No alarm clock. Just me, The troopy, and wherever the next side track leads — with an actual business running underneath it. That's not a fantasy I'm selling you. It's my Tuesday. The Academy exists so you can build your version of it, without the years of trial and error it took me.

Sandy Tracks touring vehicle built for freedom on the road
You probably have a few questions

Answered honestly.

Can I do this with just my iPhone?

For filming, yes. My iPhone shoots a big chunk of my own content, and the lessons cover both phone and camera, so you don't need to buy gear to start. For editing you'll need a laptop or desktop, which I cover below.

Do I need followers or any experience to begin?

Definitely not. No followers, no experience, no editing background. The academy starts from complete beginner level - exactly where I was in November 2023 and builds from there.

What does it cost?

It depends on which path you take — there's a self-paced track and there's working with me directly, and they're priced very differently. That's the whole point of the call: I'd rather work out which path would benefit you than sell you the most expensive option. No pressure, no pitch. If it's not the right fit, I'll tell you.

Will I actually make money from this?

I can't promise you will, and anyone who does is lying. What I can do is teach you everything I know: how to create quality, polished content, and what brands are actually looking for. But at the end of the day I can't create the content for you. You'll get out of this exactly what you put in.

Does this work if I'm not in Australia?

Yes. Most of my audience is overseas. The examples are 4x4 and camping in Australia, but the skills don't care where you are.

Does this work if I'm not into off-road and camping?

The Academy is built for people wanting to create off-road and camping content like mine. Most of what I teach carries across to any niche. You'll just have to translate the examples to your own content.

What editing software do you use?

Premiere Pro. I've tried a few, and it's the one I'd choose again. It's the industry standard, and the rest of Adobe's tools plug straight into it. You'll need a laptop or desktop to run it, and if you've never used one for editing, that's exactly who I built this for. I teach it from the very first click. If you want to level up your content, you'll need to move beyond phone apps eventually. Premiere is a paid program, but I'll show you how to use Adobe's full Creative Cloud free for around three weeks, then get it at a big discount while you work out if you want to keep using it.

Your move

Steal my strategy.

I've spent three years testing what works — you get the shortcut. Book a free call and let's chat about your goals, your trips, and where you want your content to take you.

Book a Free Call With Gav
Book a Free Call

Let's see if this is the right fit.

Answer a few quick questions so I can make the most of our time together — takes less than a minute.